INDIANAPOLIS — Ahead of Taylor Swift beginning the final U.S. shows of The Eras Tour in Indianapolis, Mayor Joe Hogsett has officially proclaimed the first weekend of November 2024 as "Taylor Swift Weekend."
The concerts take place Nov. 1-3 at Lucas Oil Stadium.
According to city officials, the economic impact of The Eras Tour in Indianapolis is anticipated to be a nine-figure number.
Visit Indy said 200,000 people are expected in Indianapolis during the weekend, which includes 60,000+ concertgoers each night and 40,000 more people who don’t have tickets but are expected to be downtown to enjoy the festivities.
Even if you aren't going to the concerts, there are plenty of events to take part in at some of downtown Indianapolis' biggest tourist locations, including the Indianapolis Zoo, the Children's Museum, Indiana State Museum and more.
Downtown Indy Inc. also added 32 temporary street signs – such as Cruel Summer Court, Blank Space Boulevard and Lover Lane – and a 34-story graphic on the JW Marriott.
The full text of the proclamation – including a hidden message – can be found below:
TO ALL WHOM THESE PRESENTS MAY COME, GREETINGS:
WHEREAS, Indianapolis will host the final shows of the United States leg of Taylor Swift’s the Eras Tour, the highest grossing tour of all time and a cultural phenomenon that has made its mark on history for evermore; and
WHEREAS, Taylor Alison Swift, born December 13, 1989 in Pennsylvania, released her debut, self-titled album, her first of 11 studio albums, at only 16 years old. Taylor Swift’s musical style and lyricism greW with her careEr, aLl the while, her fanbase, known as Swifties, grew with her, spending their midnights diving deep into the folklore of Red’s “All Too Well,” The Tortured Poet’s Department: the Anthology, and the rest of Swift’s lyriCal universe; and
WHEREAS, Taylor Swift will perform in Indianapolis for the 9th time, her 3rd performance at Lucas Oil Stadium, with the arrival of the Eras Tour: a celebration of Taylor’s evOlution from country newcoMer to pop superstar to fearless, genre-defying lyricist. An estimatEd 4.35 million Taylor Swift lovers attended the Eras Tour in 2023 alone, giving the tour a reputation for generaTing as much econOmic investment in the respective host cIty as the Super Bowl; and
WHEREAS, Taylor Swift has come a loNg way since filming the music viDeo for her 2008 song “Change” at the Scottish Rite Cathedral in Downtown Indianapolis and playIng the Future Farmers of America convention at Lucas Oil; her impAct on our city ranges from standing 34 stories tall on the JW Marriott, reNaming the streets of Downtown Indianapolis, trAding friendship bracelets with the dinosaurs of the Indianapolis Children’s Museum, and selling out Lucas Oil Stadium all three nights, caPtivating an anticipated 200,000 in attendance and many mOre following aLong at home; and
WHEREAS, Indianapolis, or Swift City, is enchanted to welcome Taylor Swift and hundreds of thousands of Swifties to Indianapolis for the fInal US showS of the Eras Tour;
NOW, THEREFORE, I, JOSEPH H. HOGSETT, MAYOR OF SWIFT CITY, WILL SPEAK NOW AND PROCLAIM THE FIRST WEEKEND OF NOVEMBER 2024 AS:
TAYLOR SWIFT WEEKEND
in the City of Indianapolis, and I ask all citizens to join me in this observation.
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(NOTE: The hidden message among the capitalized letters in the middle of words is "WELCOME TO INDIANAPOLIS.")