INDIANAPOLIS — NTT has signed a multi-year extension with IndyCar as the title sponsor of the NTT INDYCAR SERIES.
NTT became the title sponsor at the start of the 2019 season.
"As our sport continues to grow by connecting with a new generation of fans, NTT helps take us down new roads by creating more engaging experiences through our shared digital platforms," said Roger Penske, founder and chairman of Penske Corporation, in a press release. "We thank NTT for the long-term commitment to the INDYCAR SERIES and the Indianapolis Motor Speedway, and we look forward to driving the future of our sport forward, together."
Fans will experience a new level of engagement at this year's Indianapolis 500, whether they are at the Indianapolis Motor Speedway or watching from home.
New features and enhancements this year include:
- NTT Smart Venue: AI-enabled optical detection technologies, combined with real-time entry gate flow rate data, give the IMS operations and security teams better visibility into current and possible scenarios, enabling them to see a bigger, more real-time picture of the venue that includes visitor and vehicle traffic flow and congestion, social distancing, etc. These enhancements will allow the event teams to optimize their resources in real time with faster, more data-driven decision making to focus their resources on areas where race attendees can benefit the most. At-gate IMS personnel also now have mobile POS capabilities at their fingertips for digital ticketing and parking transactions – all to help manage the event venue more safely and efficiently, providing a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway.
- IndyCar Data Experience: Powered by NTT, fans can now engage with more race and driver data than ever before via multiple channels, including the IndyCar Mobile App , the IMS Media Wall (a 100-foot wide, high-resolution LED data display on the Pagoda) and more as they engage with real-time, data-driven racing insights powered by NTT. The multiple track views stay up to date with real-time leaderboards and provide access to more exciting, easily shareable data and stats coming off of more than 140 different data points from each car and the track itself. Among other events highlighted by the data experience will be a live race view of all competitors, biggest movers, featured head-to-head battles, race team and pit stop performance impact, as well as highlighted race events such as the green flag, yellow flags and the checkered flag.
- IndyCar Mobile App: Powered by NTT DATA, fans can now enjoy an enhanced user experience and virtually ride along with their favorite driver athletes and teams as they tear down the course at 200+ mph. With additional live, in-car cameras and new video feeds, users can see up to five drivers from a first-person perspective. In addition, fans this year will also get to enjoy live streaming and a more integrated IndyCar Fantasy League and e-commerce experience. Global usage of the mobile app continues to expand, with usage during live racing events continuing to grow. The free app is available for year-round use around the world via download from the iOS App Store or Google Play.
The 105th Running of the Indianapolis 500 is Sunday, May 30 and can be seen locally on WTHR.
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