Gerber is getting nostalgic in its annual search for a new Gerber Baby. The baby food giant says its judges are looking for baby photos of both parent and child this year, with the winner receiving a $25,000 cash prize.
"Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story," the company said in a Wednesday news release.
Submissions are open on Gerber's website through June 10. The company asked parents to submit one of their own childhood photos (up to age 10) and a photo of their baby or toddler (up to 4 years old). Potential winners will get an email from Gerber in late June, with the winner announced sometime in July.
Gerber, a Nestlé subsidiary, first introduced its photo contest in 2010. The winning baby — also known as "Chief Growing Officer" — is featured in social media posts and marketing campaigns for Gerber throughout the year. The "spokesbaby" also gets a new wardrobe from Gerber's baby clothing brand and a year's worth of Gerber products.
To celebrate the contest's 13th year, Gerber said it's also making a $25,000 donation to March of Dimes' infant and maternal health programs.