Target put itself into a national debate over which restroom transgenders can use and is now the target of a national boycott.
But now, Indianapolis supporters of the transgender community are pushing back.
At the Glendale Target store, employees got a sweet treat from some local shoppers like Melissa Bickel, who read the logo on her treats bag.
"It says 'Trans is Beautiful #ThanksTarget #WeAreHoosiersToo.' Because we kind of want to get it out there that we really appreciate Target's support," Bickel said.
This week, Target said customers and staff were welcome to use the restroom of their choice, based on their gender identification.
For members of the transgender community and their families it's a welcome move from a national retailer.
"It means there are places, big places, that accept us for who we are and that want us to be safe on their property," said Amy Myhre.
Kit Malone, who is also transgender, agreed and wanted Target to know it.
"We felt it would be a great opportunity to come out and show some support for a company that's making a safe place for trans people everywhere," she said. "When a company treats us well, we're a very loyal community."
Bickel wore a pin as she handed out treats, proclaiming her "Trans Family."
"My pin, it says 'Trans Family,' just to show support for my daughter," she said.
Bickel lobbied the Indiana legislature unsuccessfully this year to get transgender rights included in a civil rights bill. Advocates pledge to try again.
She's motivated by her daughter, Olivia.
"Give me the opportunity to show a real face and put a real face to being transgender and being in a transgender family," Bickel said.
But Target is also the target of a national boycott over the policy.
The issue is even playing on the presidential campaign stage. In Knightstown this week, Republican GOP candidate Ted Cruz said, "Donald Trump and Hillary Clinton both agree that grown men should be allowed to use the little girls' restroom."
That brought loud boos from the crowd.
But Cruz spoke for many religious leaders and others, calling it a common sense issue.
"Grown adult men, strangers, should not be alone in the bathroom with a little girl," Cruz said.
New laws in North Carolina and Mississippi ban what Target is now allowing. In Indianapolis Friday night, Beth Parks could see both sides, but "I also understand it'll make a lot of people uncomfortable. And personally, I don't know how I would feel if there was a man in the restroom with me. But I don't know."
It's clear to Steve Barsley, though.
"I think keep it like it is. I don't think we ought to change ourselves because somebody else has changed himself. Can't we have a little of our own freedom and our own ways? We got to change for everybody?" he said.
