INDIANAPOLIS — Taco Bell is known for its iconic hot sauce lineup — and now it is introducing a new one.
The new sauce packet is called "Disha Hot."
It's inspired by Mexican-American musician and Indiana native Omar Apollo’s family's secret hot sauce recipe.
Disha Hot is a specialty "blend of tradition and modern taste." The ingredients include roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice and a family-secret spice blend, according to a news release.
This collaboration with Apollo marks Taco Bell's first hot sauce packet partnership.
“Our sauce packets are more than just condiments; they’re a beloved part of the Taco Bell experience. When Omar shared the story of his family’s Disha Hot sauce and its unique, personal flavors, we knew this was the kind of meaningful partnership our fans would love,” said Taylor Montgomery, Taco Bell’s chief marketing officer. “At Taco Bell, we consistently look to push the boundaries of menu innovation, and this partnership is an epic first, breaking the mold on traditional celebrity meals."
Apollo's parents emigrated from Guadalajara to the U.S. After this, they opened a small Mexican restaurant, El Super Taco, where Omar’s mother, Enriqueta, made the Disha Hot sauce recipe their house sauce. It quickly became a family-favorite. Officials said Apollo's parents dreamed of sharing their food and recipes through their restaurant, but the business unfortunately shut down after Apollo was born.
“Everyone’s family has that one recipe they believe is worth sharing with the rest of the world, for me it’s Disha Hot Hot Sauce. It’s not just about the flavors that take me back to my childhood, but about honoring my heritage and the countless sacrifices my parents made for me to pursue my passions,” Apollo said. “Bringing Disha Hot Hot Sauce to the world has always been my dream and I'm grateful to partner with Taco Bell to celebrate the flavors that make us who we are and create new memories with the people we love.”
In typical Taco Bell fashion, each Disha Hot Hot Sauce packet will come with its own unique sayings on each packet, created by Apollo. The three "wisdoms" are: "Hotter in person," "My mom made this - Omar" and "Who's Omar Apollo?"
Starting Thursday, Sept. 26, people will be able to order Disha Hot Hot Sauce Packets and the limited-edition Disha Hot Discovery Box, while supplies last. Taco Bell rewards members will get early access starting Tuesday, Sept. 24.
A Taco Bell X Disha Hot Kit will drop on Tuesday Drop on Sept. 24 at 2 p.m. PST for the first 500 Rewards Members who claim the kit through the Taco Bell app. Fans, that are also Taco Bell loyalty members, will be able to get a Taco Bell X Disha Hot vinyl variant of Apollo’s new album, “God Said No." The vinyl records will be infused with orange liquid, inspired by the Disha Hot Hot Sauce Packets. The Taco Bell X Disha Hot Kits will also include an exclusive vinyl insert signed by Omar, three Disha Hot Hot Sauce Packets and an exclusive original Disha Hot Sauce bottle.
