Nivea probably didn't intend to commission the stupidest ad of 2016, but that's what their seagull drone commercial is fast becoming known for.
Jung von Matt/Elbe submitted the "Care From the Air" ad at Cannes Lions. Needless to say, it didn't win.
Other outlets quoted Judge John Hegarty as saying, "It's the most stupid thing I think I've seen in my whole life."
Of course, we all know it's important to wear sunscreen, and to make sure our kids use it, too. The ad posits a strange solution for children who don't understand the importance of avoiding sunburns, though....by utilizing a seagull drone that literally poops sunscreen on unsuspecting tykes.
Nivea ended up passing on the spot.
