INDIANAPOLIS — Fans have made their way to central Indiana to experience everything March Madness.
That includes events and activities outside of basketball venues.
Starting this weekend, visitors to the Hoosier state can take a historical bike tour to see the sights and learn about the basketball history while exploring the city.
Indiana Sports Corp said they're hiring more than 500 artists and musicians through a program called "SWISH" with the Indianapolis Arts Council.
Visitors can find the artists and musicians throughout the city, along the cultural trail, or even at the Indianapolis airport.
"You could be walking down Georgia Street and a musician might be there or you can go to Lugar Plaza and hear somebody reciting poetry," Brett Kramer with Indiana Sports Corp said. "So we're looking at ways to add vibrancy to the city and what better way than to hire Hoosiers to really make that happen."
Kramer said she wants people to feel like they are living March Madness. There will also be activities like trolley tours and Indiana Pacers Bikeshare rides on weekends.
Kramer said she hopes their efforts help to revitalize downtown.
"We also know fans are not going to be coming to the city, but they're going to be following March Madness. So, when they tune into their television, what are they hearing about Indy? What are they seeing about Indy?" Kramer said. "We just think that's a wonderful opportunity so by the end of this people are like, 'Wow, Indianapolis is the place to be. Wow, they were made for this moment, and I better book my ticket to the Circle City so I can experience it too."
There's also a fan guide posted online that helps visitors find the best food and drinks around town.
Monument Circle will have a sound and light show three times a night through April 5.