Bob and Tom Show sidekick Chick McGee debuts new vodka

He's a funnyman in the studio, a sidekick at the sports desk for the nationally syndicated Bob and Tom Show.

But Chick McGee is venturing into more serious business, and a new label, which graces the side of a bottle of vodka.

Chick's Good Time Vodka hit store shelves in October.  

It's a product of the Iowa based Mississippi River Distillery Company and "a series of dares" the popularity radio personality said.  

A conversation on the radio led to an offer.

"They make their own gin and vodka as it is and they wanted to add me to their line and I said, "Heck yeah, let's do this," McGee said.

That was in early spring.  By fall, the bottles — with a photo of McGee — were ready to ship.

"I think it's turned out great," McGee said.

But, he also admits it's more curiosity than serious spirits.

It's another way for fans to connect with the popular radio franchise.

"I can autograph bottles and they keep it with the Bob and Tom stuff," McGee said. "It's just another "must have" and a testament to the show and a place we hold in people's lives I guess.

McGee has been a part of the show since it began in the mid 80s.

The opportunity is a business venture at a time of change for Bob and Tom.

The week McGee talked about his new vodka was Bob Kevoian's last, announcing his retirement from the long-running show. 

Bob Kevoian of "BOB & TOM" announces retirement from radio?
Bob (from Bob and Tom) — the exit interview

It's not Chick McGee's first venture outside the comfort of the so-called 'Frigimall' studios.

His "Off the Air" podcast he co-hosts with Jess Hooker just celebrated its 161st episode.

Hooker also helps with the business end of things on the new vodka.

As for his part, McGee said he helped choose the vodka that would bear his name.

'For me, vodka should taste like whatever you're pouring it into," he said. "You could drink this vodka straight, but if it's cranberry it should taste like cranberry. The taste of the vodka shouldn't be overwhelming was the key."

Celebrities offering their name or even creating their own spirits is nothing new.

In its day, rocker Sammy Hagar's tequila was wildly popular. Now Hagar puts his name to rum.

Ghostbuster Dan Aykroyd markets his own unique brand of Crystal vodka.  

"His is a lot more expensive than mine," jokes McGee. "I am amazed how many different vodkas there are out there. So if I can break through the clutter with my name, I'm happy to take advantage of that."

Chick's Good Time Vodka is available in three states, and according to its website, more are expected soon.

"If it works out half as well as the Bob and Tom Show, I'll be happy," McGee said.