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Black Acre Brewing Company's response to sexist customer goes viral

"Today I had to explain to a 60 year old man why he was banned from the pub."
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An Indiana brewery's response to a sexist customer is spreading like wildfire on Facebook.

Jordan Gleason, founder of Black Acre Brewing Company, posted the response Friday, saying, "Today I had to explain to a 60 year old man why he was banned from the pub."

Gleason said the man was first asked to leave and not return in January after he told female employees to their faces he enjoyed looking at their breasts and backsides (he actually used different words, but this gets the point across). He came back in March anyway and was turned away. When he came back yet again Friday, he demanded to talk to a manager.

Gleason said he sat down and spoke with the man himself for several minutes, listening to him talk about how he had apologized and what he said would have been acceptable 20 years ago anyway and if the servers didn't want to hear such remarks, they should dress differently.

I told him flatly that wasn't happening, and that what he said to those ladies was incredibly offensive. The simple fact that he couldn't understand that just because they were were working didn't mean they deserve his disrespectful language. That these ladies were part of my family, and were human beings that deserved respect. They aren't objects, and they certainly shouldn't have to wear different clothes because he can't be bothered with showing them any decency or respect.

"But we're men and they're females. Is cleavage just not a thing anymore?"

I told him yeah buddy, it's not, and I won't be changing my mind about having him served. He threatened bad publicity, I told him I didn't care, and he left.

Unlike public shaming posts that have spread through social media lately, like Kilroy's back in January, this post does not include the man's name anywhere because Gleason wasn't just writing about him - he wrote his post to shine a light on the more overarching problem of disrespect in the service industry, specifically sexism toward women.

"The sheer number of times they get groped, or harassed, or treated like objects would blow your mind. The worst of it is how normal their harassers think their behavior is," Gleason wrote.

"Men, we often don't see the level of filth that our friends, sisters, and mothers go through every day. We hope to surround ourselves with people who would never treat a woman like that. We live in a safe little bubble. But the reality of this thing? It's an insidious disease that's happening every single day, several times a day and it turns my [expletive] stomach."

As of this article's initial publishing, the Facebook post had been shared more than 2,750 times. We have included the post in its entirety below, but PLEASE BE WARNED it includes several instances of profanity.

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