INDIANAPOLIS β While Taylor Swift is no longer in the Circle City, Swifties are here to stay.
"Everyone loves Taylor Swift here," Charlette Blauvelt said.
More than 200,000 fans flooded downtown Indy over the weekend for the last U.S. shows of Swift's Eras Tour. With over 50 events downtown, there was something for every Swiftie. From trading friendship bracelets and TayGates, fans without tickets were still able to enjoy the weekend.
"Looking back already on the night after and on all accounts, what a major success," said Morgan Snyder, with Visit Indy.
For the fans that got inside, they broke the Lucas Oil Stadium concert attendance record each night.
"I think we are going to hear the words "record breaking" a lot after this weekend," Snyder said. "From the amount of people who visited our small businesses, museums and restaurants."
The city expects the economic impact of this weekend to be around $100 million. For businesses like Francis + Fern, they had their best weekend of sales.
"It was insane. So many great people we met that we are going to be lifelong friends with," owner Kim Pauszek said.
Pauszek told 13News they prepared for thousands to stop by the boutique this weekend but were surprised to see a line around the block Monday for the fans' last-minute merch purchases.
"I thought we would have like some people leftover from the concert last night that didn't make it or want to wait in line, but no, we did not know we were going to come to work today with another line," Pauszek said.
As Francis + Fern continues to sell Taylor Swift merchandise the rest of the year, they hope they helped Swifties feel enchanted this weekend.
"As Taylor says, 'hold on to the memories,' we are, and I know they are. It was just the best weekend," Pauszek said.
As a thank you, Visit Indy is putting together a care package for Taylor Swift. It'll include thousands of postcards fans filled out at hotels, thanking her for the concert and the end of The Eras Tour in the U.S.